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TAG Renovation

A showcase website presenting the services of a general building and renovation company.

PROJECT

The project

The website presents the company services and different trades clearly, with contact information and a structure designed to turn visits into enquiries.

Web Architecture & Local SEO Strategy

Design and engineering of a high-performance business website for TAG RENOVATION, a general construction and renovation company operating in Mareil-Marly, Saint-Germain-en-Laye, and throughout the Yvelines (78) department. The platform features specialized trade hubs, advanced Schema.org semantic data, and mobile-optimized conversion funnels.

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│                 Tag Renovation — Architecture Web & SEO Local               │
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  🏗️ 5 Pôles Métiers Dédiés      📍 Stratégie SEO Local 78    📱 Expérience Mobile & vCard
  • Plomberie, Sanitaire & Gaz • JSON-LD LocalBusiness     • Fiche contact QR Code (.vcf)
  • Électricité NF C 15-100    • GeoTags (Mareil-Marly)    • Appel direct 1-clic (tel:)
  • Maçonnerie & Poutres IPN   • Maillage interne riche    • Galeries photos Lightbox HD
  • Menuiserie & Parquets      • Sitemap XML hiérarchisé   • Vidéo de chantiers HTML5
  • Couverture & Toitures Zinc • Core Web Vitals (WebP)    • Conformité RGPD & Mentions

Brand Positioning & Mission

Showcasing multi-trade craftsmanship (masonry, electricity, plumbing, carpentry, roofing) backed by ten-year statutory warranty protection.

Local Yvelines (78) & Paris Area Focus

Targeted outreach covering Mareil-Marly, Saint-Germain-en-Laye, Marly-le-Roi, Poissy, Versailles, and surrounding Paris suburbs.

Trust & Quality Guarantees

Highlighting professional insurance, legal registration, 48h quotation turnaround, and a dedicated project manager on site.

1. The 5 Specialized Construction Trades

A dedicated semantic architecture organized into 5 satellite pages to capture search demand across all building trades:

Sanitary Plumbing & Heating

Turnkey bathroom remodeling, copper/PEX piping, water heaters, boilers, and compliant gas installations.

Electrical Systems & Smart Home

NF C 15-100 compliant electrical installations, panel replacements, architectural LED lighting, and RJ45 home networking.

Structural Masonry & Extensions

Wall breakthroughs with IPN steel beam placement, reinforced concrete slabs, screeding, outdoor patios, and large-format tiling.

Interior & Exterior Carpentry

Thermal wood/aluminum/PVC windows, custom walk-in closets, hardwood/laminate flooring, glass partition walls, and attic insulation.

Roofing, Zinc Work & Waterproofing

Tile, slate, and zinc roof restoration, flat roof waterproofing, zinc gutters, curative anti-moss treatments, and Velux skylights.

Video Showcase & Media

Native HTML5 video player illustrating team craftsmanship and on-site renovations across Parisian projects.

2. UX Components & Conversion Tools

Tools engineered to maximize visitor engagement and streamline direct mobile interactions:

Lightbox HD Photo Galleries

Full-screen interactive overlays on each trade page allowing prospects to inspect finish quality and craftsmanship.

vCard Digital Business Card & QR Code

Interactive QR code generating a direct TAG_RENOVATION.vcf download to save the artisan instantly to mobile address books.

Direct Calling & Quote Inquiries

1-tap phone dialing triggers and prominently positioned quote inquiry buttons.

3. Local SEO Strategy & Structured Data

Semantic optimizations engineered to capture high-intent building queries across Yvelines and the Paris metropolitan area:

SEO Lever	Technical Implementation	Search Engine Impact
Schema.org JSON-LD Markup	Schema.org `HomeAndConstructionBusiness` JSON-LD	Rich Snippets Full HomeAndConstructionBusiness metadata (address, geo coordinates, business hours, SIRET)
Geo-Targeting Tags	`geo.region (FR-78)` + `geo.placename (Mareil-Marly)`	Local SEO 78 Strengthened regional ranking across Mareil-Marly, Saint-Germain-en-Laye, and Yvelines
WebP Image Optimization	Format WebP haute performance + balises Alt optimisées	Core Web Vitals Ultra-fast gallery loading speeds and reduced page weight for optimal LCP scores
Semantic Internal Linking	Maillage interne 5 pages métiers avec ancres contextuelles	PageRank Distribution Contextual cross-linking between homepage and trade pages preserving internal authority
.htaccess Canonical Redirects	Redirections canoniques 301 via Apache `.htaccess`	Clean Indexing Enforced 301 non-www to www redirect rules preventing duplicate content penalties

Explore the Official Tag Renovation Website

Browse the full services catalog, construction galleries, and online inquiry form.

Visit Official Website ↗